🚀 B2B Growth Marketing Lead

📹 Who We Are

At Newsflare, we believe in the power of real stories. Our platform connects everyday filmers with global publishers, TV producers and brands, helping creators share extraordinary moments - and get paid for it. So far, we've paid over $20M to our community and are just starting.

Now, we're doubling down on our B2B growth engine - and we need your help.

🧩 Why This Role Matters

We’re entering a critical growth phase. Our UGV (user-generated video) platform is already loved by major publishers and brand marketers, but we want to scale this success.

That’s where you come in.

We're looking for a full-funnel growth marketer to lead demand generation, performance campaigns, and pipeline-building initiatives. You'll partner with sales, content, product and data to build a repeatable growth engine that turns attention into action.

🎯What You’ll Do

• Own and execute multi-channel B2B campaigns across paid, owned, and earned media.

• Build and optimise campaigns across LinkedIn Ads & organic, Google Ads, programmatic, email, and start building out an ABM motion.

• Test new platforms, channels, and formats to drive MQLs, SQLs, and revenue.

• You will use tools like GA4, HubSpot, PostHog to track funnel performance and surface insights.

• Partner with our sales and content teams to align on ICPs, deepen our ICP knowledge, test messaging and campaign creatives and see their impact on conversion.

• Develop landing pages, nurture flows, and build lists. Run A/B tests to see what works.

• You will own the marketing budget and tech stack, and also advise us best-in-class tools we should be using.

• You will own the growth process and lead a cross-functional team to build hypotheses, test, learn and then implement.

🏆 What Success Looks Like (First 6 Months)

• You have formed clear hypotheses on our biggest opportunity areas and build a systematic testing approach. We will have had the first big wins and gotten much smarter about our blockers along the funnel. 

• You've connected the dots from awareness to conversion & close and built a closed loop system to help us act on relevant insights.

• You’ve improved lead volume and quality and reduced CAC through smarter targeting and messaging.

• You’ve built relevant reporting dashboards to track attribution and campaign ROI.

• You’re seen as the go-to person for growth and audience insights across the team.

👤 About You

• 5+ years in B2B growth or performance marketing—ideally in startups or scaleups.

• Hands-on with LinkedIn Ads, Google Ads, programmatic, retargeting, and Hubspot and cold outbound tools like Apollo, Clay or Zoominfo.

• You think in funnels and know how to move users through them.

• Strong analytical mindset. You use data to test, iterate, and scale.

• Comfortable being both strategic and scrappy. You roll up your sleeves when needed.

• You are excited to work cross-functionally and be a great partner to sales.

• Bonus: Passion for storytelling or the creator economy.

💥 What You’ll Get

• A high-impact, high-ownership role in a fast-growing media tech company.

• Competitive salary of £50k- £60k / year DOE & benefits.

• You will have a key role in the company and will report to the CEO. We envisage the role will be building out a team in due course.

• Hybrid model: 3-days-a-week at our London HQ.

• The chance to shape how user-generated video is monetised effectively at scale.

• A smart, ambitious, and supportive team that’s building something meaningful.

🌈 Our Commitment to Inclusion

We’re committed to building a team where everyone feels welcome and supported, regardless of race, gender, age, religion, identity, or background. If you need accommodations during the process, just let us know.